Strategic Use of Images in Search Engine Optimization

Strategic Use of Images in Search Engine Optimization When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and… Continue reading Strategic Use of Images in Search Engine Optimization

Absolute Links vs. Relative Links – SEO Value

Absolute Links vs. Relative Links – SEO Value The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less… Continue reading Absolute Links vs. Relative Links – SEO Value

The Importance of Anchor Text in Back-links

The Importance of Anchor Text in Back-links The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates… Continue reading The Importance of Anchor Text in Back-links

Is Search Engine Submission Necessary?

Is Search Engine Submission Necessary? The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other… Continue reading Is Search Engine Submission Necessary?

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