CES, Consumer Electronics Show and it is held in Las Vegas, today is the last day of the event, and it is no longer about the electronics and gadgets or even about the gadgets and electronics that the companies release. Now it is about the consumer who is making the decisions on what the products are going to be. The thing that is new about CES 2020 is that it is focused on the consumers and how they are going to make decisions on what is really important. The major focus for the event is about changing the way in which technology is being built and then improved by using materials development tools.  It is about understanding the knowledge base and putting it into use. It is about the new technology of course but also about the fact that you are learning a lot about the public in order to get to know them better.

Product Categories that are Being Announced in CES 2020

  • Accessibility
  • Advertising, Marketing, Content and Entertainment
  • Artificial Intelligence
  • Audio/High-End/High Performance
  • 3D Printing
  • Cloud Services
  • Computer Hardware
  • Cyber Security and Privacy
  • Digital Health
  • Digital Imaging/Photography
  • Drones
  • Education
  • Entertainment & Content
  • Fitness
  • Gaming
  • Lifestyle (Family, Beauty, Pet)
  • Mobile Payments/Digital
  • Finance/E-Commerce
  • Public Policy/Government
  • Resilience
  • Robotics
  • Sensors and Biometrics
  • Self-driving vehicles
  • Smart Cities
  • Smart Home
  • Software and Apps
  • Sports Technology and Exports
  • Sustainability
  • Telecommunications
  • Travel and Leisure
  • Vehicle Technology
  • Video
  • Virtual Reality and Augmented Reality
  • Wearable’s
  • Wireless Devices
  • Wireless Services
  • Other Consumer Technology
  • Digital Marketing In CES 2020

    One interesting idea that we have seen is that the digital marketing companies promoted the gaming platform as well. This is of course to take advantage of the social network capabilities that the company might have to its customers. You can see that there is a lot of digital marketing taking place in the area of the gaming consoles and the products that are connected to the internet. We have also seen that the first thing that these products or the gadgets are connected to is the social media of Twitter and Facebook. The digital marketing of these things are going to be highly important because a lot of consumers are willing to hear about them. At CES 2020 we saw a company named Envision Body. The Company presented the concept of an App, that the people who wants to look smart, this app will shape their image as they wants to look using their smartphone camera, software algorithm and augmented reality. The Company Promised to launch the app in the third quarter of year 2020, but Digimart, a digital marketing agency can make this app prior to the third quarter, as we have experts in all the tech fields.

    Conclusion

    CES does not only include all the online shows and events. It covers both the business and consumer side of things as well as how companies will be providing their products and services to the market. It also covers the emerging technologies and products that will be most helpful for the future of the future. The focus is more on helping the industry and the consumer to improve the customer experience with improved or new products and services